Are you the kind of person who goes wild over collectible figures? About four years ago, I used to buy Squinkies for my second and third grade students as rewards. They loved Squinkies! What are Squinkies? Tiny collectible figures by Blip Toys based on themes (like the ocean; aliens and space; animals). But one day the stores stopped selling them. My students used to ask about Squinkies, but I had no idea why they disappeared. Was that the end of their story? Read on.
In the last couple of years Shopkins have racked up mega sales in the toy section. What are Shopkins? Tiny collectible figures by Moose Toys. I’ve shown a photo of some of them on this blog before. There are hundreds to collect, in categories like common, rare, ultra rare, and limited edition (quite difficult to find).
So is it any wonder that this year, Squinkies are back with a reboot and categories very similar to the Shopkins categories? Success breeds competition in the battle for the attention of children (and the shrinking wallets of their parents)! I don’t own any of the new Squinkies, but you can click here to find out more information if you’re curious.
If you’re a parent/grandparent/aunt/uncle, maybe you’re cringing right now, as you imagine your child/grandchild/niece/nephew demanding toys like this. Or perhaps you remember a painful moment when you accidentally stepped on something like this—tiny but made of hard plastic—in the middle of the night. If so, you might wish to skip to the end, where I talk about writing. (There. There. It will be okay.)
Squinkies and Shopkins aren’t the only small collectible figures in town. There are also Num Noms by MGA.
I’m not exactly sure what they are, besides small collectible figures. They’re scented though. One smells like chocolate cherry, while others smells like caramel and strawberry.
And then there are the erasers by Iwako. A friend sent a bunch to me from Amazon.com. These are just a few:
And there is the queen of small collectible figures: Hello Kitty by Sanrio.
And then there are these: My Mini MixieQ’s by Mattel, which debuted this year at the Toy Fair in New York. So far, the only comment I’ve heard about them is a consistent one: “Awwwww. They’re so cuuuuuuute.”
And there are dozens more. But I know what you’re thinking: These seem awfully girl-centric (though I know some boys who like Shopkins and some girls who hate this sort of thing). What about stuff for boys? Well, there are Star Wars Micro Machines and tons of other Star Wars figures (Hasbro), Five Nights at Freddy’s figures (Funko), Hot Wheels (Mattel), DC and Marvel action figures (Mattel and Hasbro respectively), Teenage Mutant Ninja Turtles (Playmates Toys), Minecraft (Mattel), and dozens of other collectible figures. (Girls like these too.)
So what does this have to do with writing? Well, I’ll tell you my reason for paying attention to toy trends (besides liking them). Toy manufacturers know what appeals to the soul of a kid; for example, the desire to nurture or to be on an adventure. I once held up one of the Shopkins while talking to someone and soon had several people (kids and adults) crowded around me with sparkling eyes. This is the kind of rapt attention you want if you’re writing for kids, teens, or adults—the kind of attention that means you’ve made a heart connection.
Granted, translating this connection to the printed page is a challenge. Yet authors like J. K. Rowling and Rick Riordan have met the challenge. (So it is possible.) But they connected to what was in their own hearts first, instead of attempting to guess what might appeal to a kid. For example, Riordan loved his son and wanted to write about a kid with dyslexia and ADHD like his son. He was also a fan of Greek and Roman mythology, having taught these stories to middle schoolers for years. Thus, Percy Jackson and other series were born. Rowling’s mom died. Writing Harry Potter was her way of dealing with her own grief. She also loved The Little White Horse by Elizabeth Goudge, which combines fantasy and reality as does the Harry Potter series.
What do you love? How does that translate to what you’re writing now?
Book covers from Goodreads. Minecraft toy from minecrafttoy.com. Star Wars Micro Machine blind bags from action figuren24.de.